B You is a customization studio where hats, apparel, jewelry, charms, patches, and accessories are made to be mixed, matched, and made your own. I created B You around the idea that what you wear should feel personal and give you the confidence to be yourself. The “B” comes from a matching tattoo my parents, brother, and I share, and is a reminder to be present, be kind, be loved, be bold, and most importantly, Be YOU! Through one-of-a-kind pieces and hands-on customization, B YOU makes shopping more creative, personal, and fun.